We all know that bleaching, dyeing and regular heat treatments can take a toll on hair. Fortunately, with the right products and an expert stylist, the damage can be reversed and hair is restored to its former glory.
Redken’s latest backbar collection is the Redken Acidic Bonding Concentrate, a four step regimen of an intensive pre-shampoo treatment, shampoo, conditioner and conditioning leave-in treatment to repair damaged hair.
Each product in the line contains citric acid, which is a naturally occurring alpha hydroxy acid found in many skincare products and helps to strengthen hair bonds. Each product also contains Redken’s Concentrated Bonding Care Complex to help improve the strength and resiliency of hair after salon color or bleach services.
The Intensive Pre-Shampoo Treatment is the first step in the Redken Acidic Bonding Concentrate regimen and provides strength repair in one use. This sulfate-free bonding treatment penetrates into the hair fiber to reinforce weakened bonds for stronger, healthier-looking strands. It also helps to reduce the appearance of surface damage, leaving hair shinier and smoother.
Next up is the Acidic Bonding Concentrate Shampoo, a sulfate-free bonding shampoo that provides extreme strength repair, intense conditioning and color fade protection for all types of damaged hair. The sulfate-free bonding salon shampoo features Citric Acid and Redken’s concentrated Bonding Care Complex to help improve the strength of hair and help prevent color fade.
The last step in the Redken Acidic Bonding concentrate routine is the sulfate-free conditioning leave-in treatment. This sulfate-free conditioner delivers the highest level of bonding repair and intense conditioning. The acidic leave-in treatment uses an advanced technology to penetrate into the hair fiber to help strengthen weakened bonds, improve the strength of hair and reduce breakage. It also helps to improve the shine and resiliency of hair after color or bleach services.
The Redken Acidic Bonding Concentrate collection is a must-have for every stylist who wants to repair hair, make it stronger and help it stay healthy and strong. The entire line is sulfate-free, pH balanced, and protects against color fade, so you can use it on all of your clients without worry. Plus, the entire Redken line is made with sustainable packaging and has Braille instructions on all of the products to make it more accessible for everyone. redken acidic bonding concentrate