As a YouTube content creator, you probably have a fair idea of what “subscribers” are and how they work. You may even have a rough idea of how important they are to your channel’s success. However, there are a few imperfections and changes in the relationship between your subscriber count and your performance that make it difficult to fully understand the true impact of your subscribers.

YouTube subscribers are users who have chosen to receive post notifications from your video channel. You can enable this by clicking on the red “SUBSCRIBE” button, which is present in multiple locations on YouTube, and selecting either All, Personalized or None. If you choose to enable this feature, each time you upload a new video, your subscribers will be alerted and are likely to watch it.

In addition, when a viewer subscribes to your video channel, it serves as a testiment that they find your content compelling. The more subscriptions a video gets, the more it is likely to be promoted by YouTube and will reach more people.

As such, it is essential to have a strong call-to-action that urges viewers to subscribe to your video channel. Adding a text or visual call-to-action at the beginning or end of your videos is one way to do this. You can also use YouTube features that encourage subscribing, such as end screens and branding watermarks. YouTube subscribers