Vous êtes membre d’une équipe de professionnels spécialisées dans le domaine du Google Marketing Platform. Vous bénéficiez de nombreuses avantages dont la capacité à fournir des conseils et une expertise en matière de Google Analytics. Votre entreprise peut aussi bénéficier d’un soutien et des ressources personnalisées pour mieux utiliser votre suite de produits Google Marketing Platform.

Google Analytics is a free website tracking service from Google that allows site owners to track and analyze visitor data. It collects visitor data via a tracking code that is added to the site’s source code. This information is then transferred to Google’s servers in the United States. Google uses this information to track and report on website traffic.

In a recent decision the French data protection authority (CNIL) announced that Google Analytics breached European privacy laws by transferring European netizens’ personal data to America. The CNIL statement did not give more details on the precise legal issues but it followed similar decisions by the Austrian and Italian data protection authorities.

The CNIL ruled that Google Analytics violates European privacy laws because it fails to provide adequate guarantees of the security of the personal data transferred to the United States. In particular, the CNIL noted that Google Analytics does not provide a solution to identify individuals by removing a significant number of digits from the IP address. It also does not provide an option to disable the transfer of this personal data to the United States. Agence Google analytics Paris